Let's face it. The world of marketing has changed at a rapid pace over a couple of decades since the internet took the world by storm. Online marketing for local businesses continues to change the way people access information changes.
One way that you can potentially reach many followers on your Facebook page is doing a live video. Here are subtle ways that you can sue the "live" video feature to get the word out about your brand or product:
Show Instead of Tell
One of the benefits of Facebook Live is that you are going straight into the homes of your target audience. Capture the attention of viewers by showing them something that intrigues them, rather than just talking about it. If you just want to talk, try doing a podcast.
Videos should include stunning imagery when possible. At the very least, your Facebook live video should show the product you are discussing. If you want to market lipstick, for example, be wearing the shade that looks best on you to optimally advertise it. Let viewers know the shade you're wearing and why you chose it. Find a way to showcase what you're selling in a visual way when doing a Facebook Live video.
Plan What You Want to Say Before You Go Live
Facebook live videos can be an awesome tool for your business. Facebook often alerts followers when you are in the process of doing a live video, so you may see far more viewers than you would if you simply posted a regular video to your page. However, one downside to doing live videos is that you have to be prepared for the unexpected, and you have to go with the flow if you have on-air issues.
One way to make sure that you stay calm under pressure and get the word out about your product is to script what you want to say. Even if your live video will seem improvised, you need to have an idea of what you want to convey. Know the intended beginning, middle, and end of the video so you have a direction to go in and a point where you know the video is complete.
Finally, keep in mind that online marketing requires more than just doing one specific thing. For example, making Facebook live videos can be helpful, but it isn't going to be the marketing solution for all your needs.
Digital marketing services encompass a wide range of creative actions that can be taken to get the word out about your business. Making live videos is one tool of many tools you should use on a regular basis to effectively market your company.
Share15 September 2017
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